Digital Impact: The Two Secrets to Online Marketing Success
Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at compani...
By Vipin Mayar
Hardcover: 298 pages
Publisher: Wiley; 1 edition (June 28, 2011)
Product Dimensions: 6.4 x 1 x 9.3 inches
Format: PDF Text TXT book
Geoff and Vipin have written the one book that every marketer must read and keep on their desk for reference. Full of actionable advice, dos and don'ts, pros and cons, and more USEFUL stats, charts and graphs than any other book I've come across since the beginning of digital marketing time. If you'...
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