The Economy of Brands

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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions....

By Jan Lindemann
Hardcover: 192 pages
Publisher: Palgrave Macmillan; 2010 edition (May 7, 2010)
Language: English
ISBN-10: 9780230232501
ISBN-13: 978-0230232501
ASIN: 0230232507
Product Dimensions: 6.5 x 0.7 x 9.5 inches
Format: PDF ePub djvu ebook

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